If you live in Adelaide you must have heard or even seen Instagram ads for Love, Stephy Dessert Café. It is a newly opened Café down Hindley Street, flashing love with their blazing pink that covers every surface of the café. What makes this café so special to become Glam Adelaide’s topic of the week?
The café has been in the making for almost two years, which can be seen in their detailed decorations into every piece of the venue with lights streaming through windows and flowers pressed into the walls giving us a classy romantic feeling.
Engaging with audience
Trust and credibility are essential for a successful business, so to build trust, you must engage with your audience. This will also helps identify the type of content your audience wants to see or the queries they have about your business. Love, Stephy Café have been very engaging with their audience as they make sure to respond to any questions asked related to the business and frequently reposting their content on Instagram stories.
Content Strategy
It is important for a business to measure their success and to know what type of content is getting the most amount of engagement. Love, Stephy’s content on Instagram is mostly about the food they sell, which is what every other cafe industries do to attract engagement. It is essential for the business to be aware of their competitions. However, observing their Instagram content I found that their posts of the venue gets more engagement than their food content. Taking that into account they should advertise their venue more to reach their potential customers or build a strategy to get more engagement on their food content.
Love, Stephy can be found at Shop 3/62-68 Hindley Street, Adelaide.
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